TheProfit Coach

More profit. Easier.

We help founder-led businesses understand where they make and lose money, so management knows what to focus on.

Check your financial clarity Talk to The Profit Coach

The challenge

Your business is growing.
But does it feel like it should be making more money?

You’re not alone. Many founder-led businesses have strong sales and a busy team, but still struggle to see profit clearly. Here are some of the most common challenges we hear:

Sales are growing,
so where is the cash?

Which products, customers or parts of the business actually make money?

We have plenty of numbers, but what should we really be focusing on?

Can we afford to hire, expand or make this investment?

How can we sell our business for a fair price?

What we do

Your accountant tells you what happened.
The Profit Coach helps you understand what it means — and what to do next.

Improve cash visibility

Understand profitability and margins

Clarify KPIs and management priorities

Make financial decisions with more confidence

A founder story

What this can look like.

A growing SME founder came to us with sales activity, investment plans and accounting records — but little clarity around true margins, cash burn, pricing or breakeven.

We rebuilt the financial picture, created costing and cash-flow models, trained management and translated the numbers into clear operating decisions.

A founder tending vegetables in a greenhouse

Now everything is crystal clear. We know what we need to do to make more profit.
Founder · Growing SME

About the team

Ved Vyas, CFA

Founder & Strategic Finance Partner

Nearly two decades across investment banking, wealth management, strategy and corporate finance — now focused on helping founder-led businesses make clearer, more profitable decisions.

CFA CharterholderFormer CFOFounder-led business advisor

The Profit Coach helps founder-led businesses make sense of their financial picture and use it to guide decisions, working alongside existing accounting support to connect the numbers with the day-to-day choices that shape cash, margins and growth.

Talk to The Profit Coach

Ritesh Bhardwaj

Strategic Finance Consultant

With a background in FP&A, business partnering and performance management, Ritesh works with business leaders to improve financial visibility, understand profitability drivers and turn financial data into actionable insights that support better business decisions.

How financially ready is your business to make its next big decision?

Check your financial clarity